Users will soon have a new feature that permits them to reduce the volume of AI-created media appearing in their timelines. This move comes as the company revealed that it currently hosts in excess of 1 billion content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a widespread rollout. This development comes amid a surge in AI-generated material, spurred by recent content generation software.
AI Content on Other Platforms
It has been noted that nearly a tenth of the most rapidly expanding video streams on a popular video site only show clips produced artificially. A significant portion of this content is deemed mass-produced AI material, a phrase for substandard, factory-style content that is often illogical or surreal.
“We know from our community that a lot of users appreciate content made with AI tools, from computer-generated images to educational videos, and we intend to offer the community the ability to see more or less of that, depending on their own likes,” said a spokesperson.
Volume and Proportions
The platform announced that there are now 1.3 billion videos on its app labeled as made with AI. Collectively, more than 100 m pieces of content are uploaded to the platform each day, making AI content a relatively small portion of its total content library.
User Control Features
Viewers will be capable of limit or boost the level of AI-generated videos they see by accessing the topic control option in the app and picking AI-made media. Additional categories that can already be modified under the setting include current affairs, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines oblige content makers to identify “realistic” AI-made content, and it prohibits dangerous deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the service will now apply an AI-generated watermark to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing content made by AI. This action is aimed to help prevent users from seeking to evade the labeling process.
Responsible AI Funding
TikTok is also introducing a two million dollar AI literacy fund for specialists and institutions to produce learning resources about responsible artificial intelligence. This program will benefit non-profit groups specializing in educating programming and robotics.
Platform Protection
The platform has justified its safety measures, following discussion over plans to lay off hundreds of safety staff in the United Kingdom. The company is planning to reduce a significant number of roles in its content moderation department in London, with worker representatives and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can protect employees by filtering out the most harmful content ahead of it has to be seen by humans. The platform reported a 76% decrease in disturbing and violent content handled by content reviewers over the previous year due to reliance on its machine learning processes.
It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is proving valuable process content quickly.”
